ATS Consolidated announces rebranding
Saturday, 28 January 2012 00:00
ATS Consolidated has unveiled its new corporate rebranding program designed to reflect the company's status as a leading shipper in the freight and logistics business and focus on its mission to provide a high level of customer service. As part of this program, the company has retained the brand 2GO to represent its entire range of service offerings. The announcement was made today by ATS Chief Executive Officer Sulficio Tagud Jr. "ATS is more than just a shipping company and we wanted a new identity that will unify ATS's brands across all products and services. Following the approval of the company's principal stockholder, Negros Navigation Co. (Nenaco), we have decided to change the name of the operating company into 2GO Group Inc." Going forward, the company will function with three core business units.
2GO Freight-This unit will continue to handle commercial and personal shipping needs including household goods, commercial auto shipping, container shipping, freight shipping and express shipping. 2GO Supply Chain Management-This unit leverages on the company's more than 100 years of expertise in Logistics, Distribution, Warehousing, and Inventory Management. 2GO Travel-Integrating the country's leading passenger ships and fast ferries, Negros Navigation, SuperFerry, SuperCat, and Cebu Ferries, this unit offers the biggest fleet and the widest choice of route linking Luzon, Visayas, and Mindanao. "All these changes reflect an important redirection for ATS- towards becoming a world-class transport, logistics, and supply chain company," Tagud added.
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